EXPERIENCE MALCESINE AT YOUR OWN PACE

The Natural History Museum at the Scaliger Castle is being expanded with new exhibition content and multimedia technology. The visit is enhanced with panoramic photographs, botanical maps and close-up images of species that all recount the biodiversity and climate change on Monte Baldo. A visual experience, also accessible online, that offers a close-up view of unique flora and landscapes.

A new museum space dedicated to the memory of the First World War is being opened in Malcesine. The museum will collect documents, photographs and reconstructions in multimedia form that narrate the history of the Alpine front and the lives of the soldiers. It is a place designed for local people, schools and tourists, where local history and national memory come together in an educational and engaging way.

In Malcesine, the future is formed by its the people. Training courses have kindled a new awareness among those who live, work and grow there, combining sustainability, hospitality and a love for the area: an investment in values, relationships and a sense of community. Hospitality is not just a gesture: it is an art born of knowledge. And sharing what you love is the first step towards protecting it.

Malcesine can be discovered in several different languages: twelve locations in the town speak up thanks to audio guides available in Italian, English and German, with a Sign Language guide also available. Children are paid special attention, with an animated character to cheerfully accompany them past curiosities and wonders. It is a journey designed for all, one that can be accessed via a simple smartphone. Because every story deserves to be heard, seen and experienced... by everyone.

The town of Malcesine is revealed through innovative digital mapping, all captured by drones in a fascinating 3D world. Twelve routes, ready to explore and download in GPX format for visitors and active types, allow you to discover hidden routes and connections to Trentino. The 360-degree images and fascinating videos enhance the experience, transforming each walk into a journey between nature and technology. The result: a harmony between landscape and innovation that will surprise and delight.

A new, interactive signage system now makes the historic centre of Malcesine more accessible and informative. QR codes and information panels tell the story of local points of interest in several languages, including Sign Language so as to ensure full inclusion as regards the text, audio and video content. The project aims to improve the visitor experience without any apps or additional tools. For the youngest visitors, the narrative voice of “Marmotta Bella” tells the story in a simple, entertaining way that is nevertheless as enchanting as a fairy tale.

Even from afar, Malcesine knows how to get close up: a virtual tour accompanies you through alleys, squares and fascinating corners that can be experienced both with the eyes and with the heart. One click takes you into the magic of Malcesine as you feel your footsteps on the stones, the wind between the roofs and the history that emerges from the façades. It is an invitation to slow down, to look, to dream – because Malcesine is not just a place, but an experience that can reach you all year round.

The actions implemented have been accompanied by an integrated communication strategy aimed at enhancing the project and involving both residents and visitors. Graphic materials, online and social media content, as well as local promotional activities have all been produced. Communication has supported the visibility of the initiatives, strengthening the identity of Malcesine as an innovative destination.